The Open Championship
The R&A, organisers of The Open Championship, asked Future Workshops for help in their mission to become the world's premier digital sporting event.
With this vision in mind, we looked at what golf fans needed. Many people who would love to be at The Open are unable to attend in person. We balanced exciting onsite features with live content, appealing to audiences far more than traditional broadcast media ever could. We added a timeline, with up-to-the-minute news, video updates, and social media picks. Fans told us that following the timeline meant they felt they were at The Open, even when they were at the office.
Every year we tirelessly research how golf fans' experience at The Open could be even better. At the 143rd Open in St. Andrews we deployed the UK's largest ever installation of iBeacons at a sports event. This functionality gave fans the ability to see which players are playing at their location. We also added iBeacons to entry points to help the R&A welcome fans the minute they approached the course.
The Open Championship Apps reached the iTunes #1 spot in over 100 countries and changed the golfing world’s perception of technology.
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