A Way To A Manger

The Essential Christmas App

Features

  • Location based Augmented Reality
  • Google Maps integration
  • Postcode search
  • Christmas message Easter Egg

The App is an interactive Christmas card from Agency Republic, designed to make user's journey home that little bit more simple. Users (wise men) can "Place Thy Manager" (i.e. home) in a location on Google Maps, either via geo-location or by specifying a postcode.

Once the manger location is set users can "Follow Thy Star" by holding their iPhones up to the sky. Guided by the compass a shining star is rendered into an Augmented Reality view to light the way home.

As users approach their home/manger the star gets bigger and shines brighter, revealing a Christmas message when proximity is reached.

A Way To A Manager was awarded Runner Up in the December IAB Creativity awards.

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