The App was designed as a utility to give speedy access to Parker's approved prices over a wide range of car manufacturers, ranges, models, year plates, milage counts and options.

Users can build a wish list of cars they are interested in, and navigate between deals using the standard iPhone gestures. Photos from the iPhoneʼs camera or the photo library can be assigned to vehicles

The App is based on a trump card theme, using car interior patterns such as wooden trim, leather backgrounds, and car stereo buttons. The App is also socially enabled, allowing users to Tweet car prices, post prices to Facebook, or Email prices, in order to crowd source opinions on deals.