Choose a model, pick an item of lingerie, and then direct the action on the catwalk! The App drives traffic to the KnickerPicker website, allowing purchase of items, and is an excellent way to improve brand awareness.

In allowing model choice KnickerPicker provides a innovative, yet simple method of trying on lingerie. Models of different sizes and ethnicitys are represented in the App, as well as complete product information and hi-res images.

KnickerPicker are using an incremental release strategy to aid discovery and awareness of the App. The plan is to release new models and items on a regular basis, in order to stay fresh and interesting.