The App contains a number of health and beauty facts, accompanied by illustrative interactive video, in order to nurture Organic Surgeʼs image as a personal brand. Megan, the author of the Detox Diaries - a 6 week detox experiment - appears in interactive video in the App.

The Appʼs goal was to aid brand awareness, in conjunction with a UK-wide Boots launch of the Organic Surge product range. It was co-promoted via Boots, and across the Organic Surge web assets.

The App also cross-promotes the Organic Surge Detox Diary blog, twitter account, and website.